SALES AND MARKETING TOOLS

Business owners and executives are faced with an overwhelming array of execution applications and budget considerations for initiating a business development strategy.

Innovative Growth Solutions can craft and implement an effective and cost efficient combination of marketing and sales services to achieve the highest ROI.

BUSINESS DEVELOPMENT TOOLS & APPLICATIONS

ANALYTICAL APPLICATIONS

PROCESSES
Analysis
Insight
Strategic Innovation
Value Proposition
Market Definition
Outreach Plan
Contact Strategy

PROGRAM
Development
Design
Execution
Management
Evaluation

TOOLS
Historical Invoice Analysis

Competitive Analysis
Proposal Win/Loss
Market Segmentation
Customer Profitability
Customer Size Grouping
Product Contribution
Customer Profiling
Product Contribution
Customer Attrition Analysis
Share-Of-Voice Analysis
Share-Of-Wallet Analysis
SWOT Analysis
Market Insight
Research
Key Trends

FINANCIAL
Sales/Marketing Budgeting
Success Metrics
Marketing ROI

STRATEGIC INNOVATION
Value Proposition

Go-to-Market Strategy
Brand Development
Brand Enhancement
Outreach Communications
Product Strategy Development
Business Development Plan

POSITIONING
Value Position

Competitive Advantages
Company Perception
Brand Perception
Target Marketing
Firmographics
Demographics

OUTREACH & COMMUNICATIONS

SALES
Executive Leadership
Best Practices
Prospecting
Client Contact Initiation
Relationship Building
Sales Operations
Field Management
Forecasting
Recruitment
Training
Tracking
Reporting
Challenger Sale
B2C: Biz to Consumer
B2B: Biz to Biz
B2P: Biz to Person
B2G: Biz to Government
H2H: Human to Human

MARKETING
Go-to-Market Strategy

Brand Development
Brand Enhancement
Outreach Communications
Product Strategy Development
Lead Generation
Database Development
CRM
Relationship Building
Alliances
Networking
Netweaving

Publication Advertising
Public Relations
Brochures
Trade Show Planning
Conferences
Exhibitions
Proposal Preparation

DIGITAL STRATEGY
Digital Assessment
Digital Media
Online Promotion
Content Creation
Email Marketing
Ecommerce
Account Based Marketing
Account Based Management
Predictive Analytics
Search Engine Marketing
Search Engine Optimization
Mobile App Development
Social Media Marketing
Social Media Management
Data Aggregation
Web Development
Web Design
Cybersecurity